About Hendrick Motorsports

Since 1984, Hendrick Motorsports has defined excellence in professional auto racing, earning a record-breaking number of NASCAR Cup Series championships. Our organization operates a state-of-the-art facility where elite engineering meets a passion for performance to deliver high-quality apparel and collectibles to fans worldwide.

Our Mission

Our mission is to achieve championship-caliber success on the track while providing our global fanbase with the most authentic and innovative racing merchandise in the industry.